PMNA Sizzle Reels
The Client
The Services
The Story
The Outcome
The Insight
Phoenix Mecano North America
Brand Narrative Development, Strategic Development, Video Production
Phoenix Mecano, a German-Swiss holding company, needed to translate its engineering heritage for an American audience unfamiliar with the brand. Messaging that resonated in Europe was failing to connect in the U.S., limiting awareness and growth.
Members of our team developed a four-part sizzle-reel series that reframed Phoenix Mecano as a versatile engineering partner. Each chapter highlighted its RK automation line, custom enclosure systems, and value-added services, showcasing both technical precision and a collaborative partnership model.
The series repositioned Phoenix Mecano as an inventive, dependable partner for U.S. audiences. It clarified how the company helps clients solve complex engineering challenges and created a cohesive narrative foundation for sales, marketing, and business development across the American market.
We translated the purpose of engineering, proving that clarity of story is essential to global growth.