Thought Process Brand Revitalization
The Client
The Services
The Story
The Outcome
The Insight
Thought Process
Narrative Development, Strategic Development, Brand Activation, Event Direction
After nearly a decade of producing high-profile events and activations, Thought Process sought to expand into new markets by activating the untapped equity of its brand.
Members of Looking Glass Strategies were engaged to develop a growth-focused strategic roadmap anchored in a refreshed brand narrative. Through a series of Brand Insight Mapping sessions with clients, partners, and employees, we identified key inconsistencies between perception and leadership’s vision for the future.
Those insights informed a new narrative framework and brand charter to guide messaging, positioning, and growth across social, email, and in-person engagement, opening pathways into emerging sectors.
The work culminated in a ticketed, in-person convening that brought together leaders across themed entertainment and global sporting events. The program positioned Thought Process as a community-building force within a niche but influential industry, generating high-value leads and new partnership opportunities in a key growth vertical.
We didn’t just refresh a brand. We aligned internal belief with external perception, turning brand clarity into a catalyst for growth.